about.

We're building an independent brand whose name is a clear manifesto. We believe in the power of people who choose to act instead of complain. Running is in our DNA. But we also love other outdoor activities: cycling, climbing, trekking, or any other forms of activity that allow us to feel life to the fullest.

Enthusiast Studio
We create our original designs in our lab. We combine technical solutions with streetwear style. We want to create designs that will surprise. We aim to produce accessories and technical apparel that go beyond the standard understanding of a sports brand. We experiment with materials. We test our solutions with enthusiasts: both professional athletes and amateurs. We design for ourselves and for those who seek technical solutions that truly work. But also for those for whom the very word "enthusiast" will be a clear manifesto they identify with.

Mission
We want to show that sport can be a part of daily rituals. You don't have to be a professional athlete to feel the pleasure of movement. That's why we mix technical and sportswear with street fashion style. We want "enthusiast" to give you the strength and motivation to act. Inclusivity is our highest value. We want our products to give you confidence and motivation to act.